Defining the Distinctiveness of Urban Heritage Identity: Chiang Mai Old City, Thailand

Distinctiveness is a fundamental part of defining place identity. This paper aims to define the identity through distinctiveness urban heritage Chiang Mai Old City, Thailand. City has unprecedented levels diversity and cultural dynamics related its intangible tangible heritage. Moreover, city in important stage being nominated as new World Heritage Site UNESCO, with city’s significant supporting further management strategies. The research presented this mainly focuses on how local people interpret understand City. been achieved surveys four hundred participants who live two-way focus group five each group. results provide seven aspects describe can also be used develop an assessment indicator for other cities engagement people.